Valued players, 

In our most recent blog about monetization in EVE Online, we talked about the global PLEX market, system goods, and our broader effort to reduce friction in the economy. Today, we want to revisit the Omega side of the equation and look at its value (especially for new players), players' purchasing patterns and product structure. In addition, we would like to delve into the details of some cleanup work that this has triggered on the product catalogue in general and the Multi Character Training (MCT) product in particular. 

Our previous blogs have created some great conversations and given us a lot to work with, so we want to continue and dive a bit deeper into the reasoning behind it for our more detail-oriented readers. 

Omega "Metagame"

Over time, the way we have run monetization LiveOps in EVE has resulted in the creation of a separate "meta", especially around the purchasing of Omega. This is the pattern of buying discounted PLEX during sales then using it to buy Omega in the in-game New Eden Store when it is on discount - stacking deals, timing purchases, and optimizing the system like a spreadsheet. It is perhaps not surprising that this level of efficiency has been exhibited by expert players of a game that now has an official Microsoft Excel Add-in, extracting the most value from our cycle of sales and prices. 

This clever tactic has mostly been utilized by our veteran community who often have the in-game resources to make speculative investments in things like PLEX and/or Skill Extractors. The exact details of how it is done are not so widely known, but the dream of grinding for cheaper Omega is corroding the minds of less established players. And sadly, often chasing this dream costs them their enjoyment of the game. Many players have openly shared that they dislike the feeling of being forced into playing the waiting game to access consistent progression or convenience, and we agree. On one hand, it works in our favor, but on the other it hampers what we are aiming to achieve with EVE’s economic health and player happiness.

The most common suggestion we hear is “just lower the prices” or “run fewer sales” — and we understand why. However, pricing in today’s global economy, especially in a single-shard game with a player-driven market, isn’t that straightforward. Fluctuating exchange rates, global platform regulations, and shifting player behaviors all play a role.  

At the same time, it's no more challenging than EVE. And we're committed to trying new things and providing meaningful choices and options based on your feedback. 

1M Omega + Bonus Items

You have probably already noticed our first step: 1 Month Omega in both the EVE Store and NES now comes with a few handy extras, at no extra cost: 

• 100,000 Skill Points 

• Advanced 'Boost' Cerebral Accelerator 

• Basic Glamourex Booster 

• 2 Agency Support Drops 

We primarily designed this with both new and returning players in mind, including bonus items that help them progress quicker and get more fun out of their Omega time early on. We want to see if this approach works better than simply offering discounts, as the results from those tend to be hard to quantify, they encourage “bad” purchasing habits, and open the door for abuse.  

The alt Omega discount will remain the same for now, as it appears to fulfil the purpose of providing cheaper Omega to customers with multiple accounts, but please do share what you think of it in light of the above.  

We’ve already discussed our ongoing efforts to develop the next starter product for complete beginners. Stay tuned! Our next step will be career-themed starter packs, designed to help new players get started quickly with all the essentials they need for their chosen profession, coming later this summer. 

New Omega + PLEX Bundles

At the end of June, we tested bundling longer Omega subscriptions with PLEX. The design is inspired by one of the frequently requested features. The experiment was targeted, but we observed solid conversion and got good feedback, so now we’re scaling it up. New bundles will be available globally for two weeks (not through resellers, though), allowing us to gather more data and reactions. 

This is how it compares to the existing Omega options:

Yes, you read that right — this is not a typo! The prices of new bundles are lower than the old packs, and they also contain PLEX.

This marks another step in moving away from discount-chasing and FOMO cycles. We want to reward longer-term commitment with genuine value, and at the same time, ease pressure on the in-game PLEX float and trading. This will make more of it available to players who play for free, or for things like war funding, ship replacements, and, again, fun. 

Store Catalogue Cleanup (MCT -50%!)

Perhaps when looking at the table above, you’ve got the same feeling as we did when working on this — a simpler, more honest and less digit-heavy price catalogue is quite neat. ASMR-level neat.  

To not waste this good energy, we went all-in and did some rebalancing on the global product catalogue across EVE Store and NES, with a few principles guiding the way: 

• Simplifying pricing by removing outdated “.99” endings across the board 

• Rebalancing $ and PLEX prices based on recent exchange rate shifts and market realities 

• Better catering to lower-priced offerings for new players (for example, 250 PLEX for $12.49 is now 200 PLEX for $10)

• Cleaning up old, unpopular products

Some of these changes result in slightly lower prices — but we’re not waving flags about it. This is about cleaning up and modernizing our approach, not running clickbait campaigns. 

The price reduction is most pronounced with Multi Character Training (MCT), an important element of the Omega value proposition, as it requires Omega to be used and unlocks some more advanced account features. The new prices, reduced by up to 56%, are inspired by the popularity of the Omega+MCT sale that we run regularly: 

We hope this will lead to more people using this product, training more characters to fly through space. 

Next steps

In addition to the true starter packs mentioned above, we’re also working on supporting more global currencies soon. This change will bring Canadian, Australian and some other dollars into the mix of currencies we support, allowing more capsuleers to engage fairly and easily from their region.  

Global PLEX market, Omega experiments, prices rebalance, and friction-free trade are all connected. We’re continuing to untangle some of the trickier knots in how real-world pricing interacts with EVE’s economy.  

We’re doing this thoughtfully, step by step — and we’ll keep you in the loop the whole way. 

As always, we welcome your feedback — in the forums, on Discord, or out in space. 

Fly dangerously, 

o7 

Ambitious capsuleers,

Now’s your chance to upgrade to Omega for less. Until 31 July, grab 1 month of Omega at 15% off (425 PLEX) or 3 months at 10% off (360 PLEX/month) available for a limited time, only in the New Eden Store.

Save on Omega 

Omega gives you access to faster skill training, advanced ships, more EverMarks and full gameplay freedom. Whether you're building, exploring, or dominating the stars, Omega takes you farther.

Pair your Omega discount with the Minmatar PLEX sale and take off in full force!

Warp to the New Eden Store before 31 July to claim these amazing offers.

Explosive capsuleers,

It’s that special time again – a time to rain fire on your friends and enemies. On 24 July, from 17:00 to 19:00 UTC, we’re calling on all intrepid capsuleers to join a mass test on the Singularity server. This is a continuation of our first mass test from June where we premiered new damage state visuals, primarily the new smoke and fire trails as ships enter hull damage.

So why do another test? Well, there are still a few kinks to work out. Some players experienced crashes in the previous mass test when warping. This mass test introduces a fix for that, which we hope to validate with your help.

[Join the discussion and get your test instructions here.]

After the initial test, the server will remain open for extended testing over the weekend, so be generous with your powers of destruction!

Test Date & Time

• When: 24 July, 17:00-19:00 UTC

• Where: Singularity test server (FD-MLJ system)

Instructions To Join Mass Test

How to connect to Singularity for this test:

• Change the server from Tranquility to Singularity in the top right corner of the launcher and log in as normal.

• More detailed instructions are available here.

Test Instructions:

• Join the in-game channel masstesting. Instructions are in the MOTD.

• Move yourself to FD-MLJ (type /moveme in any chat window and then select FD-MLJ the list)

• Join fleet W or X through fleet finder

• Wait for the test to start for further instructions

What else should I know?

• Run the highest graphical settings your system is able to (all the better to bask in the glory of your devastation!)

• Large Skill Injectors will be placed on the market in FD-MLJ.

• We strongly recommend updating to the latest GPU drivers. For macOS, please use the latest OS version that you are able to run.

• There is no set release date for Tranquillity, but we’ll keep you posted on

  eveonline.com

Light it up, capsuleers! See you on Singularity.

o7